Wind is on air next may 6th with a new campaign, the first made with the collaboration of agency TBWA where emotions are the absolute protagonists that spell the different moments in people's lives. The pay-off “ closer" that expresses the value of proximity to the customers is graphically more and more familiar and renewed by a hand written italics, like an ideal dedication to each single Wind customer.
In this new advertising the brand of the company led by Jeffrey Hedberg, confirms Wind positioning as a “solid choice” for families, underlying the value of trust.