WINDTRE’s NeoConnessi project receives The PRize award in the “Environmental and Sustainability” category

Milan, 17 April 2024 – WINDTRE’s NeoConnessi project was awarded the prestigious The PRize award: the Italian Public Relations Award promoted by UNA - Aziende della Comunicazione Unite. The event, which was held in the breathtaking setting of the Belvedere Jannacci of Palazzo Pirelli in Milan, is Italy’s highest award for Public Relations, a constantly evolving and highly strategic field in the communications sector. The NeoConnessi project’s candidacy was submitted by La Fabbrica, a leading benefit company in the field of educational communication, which has been supporting WINDTRE since the launch of the award-winning project.





In particular, the silver PRize in the “Environmental and Sustainability” category was awarded to WINDTRE’s NeoConnessi digital and media education project, which is dedicated to supporting schools and families during the delicate stage in which children find themselves using the Internet on their own for the first time. Launched in 2018, the programme has reached approximately 15 thousand primary school classes, and over one million children, teaching how to use the Internet in a conscientious and responsible manner. The jury praised the creativity and strategy with which the NeoConnessi project tackled the challenges of the present, demonstrating a profound understanding of the market, and the ability to convey the essence of the brands.


WINDTRE aims to achieve ambitious results in the three ESG (Environmental, Social and Governance) areas by 2030, and has been promoting solutions and projects for years aimed at steering the country towards a more sustainable and inclusive future, with a quantitative approach and continuous tangible results over time. For more information, please visit the Sustainability section of the WINDTRE website: https://www.windtregroup.it/IT/Sustainability/la-nostra-visione.aspx



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