3 is on air, in cinemas, with a new campaign dedicated to 'Grande Cinema 3' with the presence of the Italian actor Alessandro Borghi.
At the center of the communication, 'Grande Cinema 3', the important initiative that, for years, offers to 3 customers free access to the cinema every week, by showing the digital card from the smartphone through the ‘My3’ App.
In particular, the ‘Grande Cinema 3’ Gold Card includes a weekly entry in the theatres that support the initiative, from Monday to Sunday, including holidays.
The Blue Card provides two entries paying only one, from Monday to Friday, excluding public holidays.
