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SottoTitolo ITA

Wind: two prizes awarded at the NC Awards for the spot "Christmas today vs Christmas in the 90’s"

SottoTitolo ENG

​​​The video, made by The Jackal, was awarded the prize for originality, quality and excellent results

Rome, 29th may 2019
Comunicato ITA
Comunicato ENG
Wind, one of the brands of Wind Tre, company led by Jeffrey Hedberg, was awarded two prizes for the video " Christmas today vs Christmas in the 90’s" at the NC Awards. The conte​st was created by the ADC Group for the best for the best integrated creativity and the most innovative communication campaigns. In particular, Wind’s video, produced by The Jackal, in collaboration with the H48 agency, won first prize both for the "Best Holistic Campaign" in the "Services" sector and for "Best Video Strategy". A prestigious jury composed of over 30 top managers and representatives of the industry associations awarded the Wind brand the double ‘gold’ for originality, quality and excellent results of the campaign during the awarding ceremony of the thirteenth edition NC Awards.​

​

“Christmas today vs Christmas in the 90’s ", with The Jackal’s typical irony, speaks of the Christmas holidays of past years and the recent technological evolution, which, with the advent of social media, has transformed the way of living this important anniversary. At the heart of the project, Wind's special Christmas promotion: 'All Inclusive' with 100 Giga as a gift for all new customers.
 
The video was also supported by an original engagement activity that generated virality around the campaign concept, in particular through the Instagram stories of The Jackal and on the Facebook and Instagram channels of the Wind brand.
 
The video is available on the YouTube channel of Wind Italia.​​​​​


​

“Christmas today vs Christmas in the 90’s ", with The Jackal’s typical irony, speaks of the Christmas holidays of past years and the recent technological evolution, which, with the advent of social media, has transformed the way of living this important anniversary. At the heart of the project, Wind's special Christmas promotion: 'All Inclusive' with 100 Giga as a gift for all new customers.
 
The video was also supported by an original engagement activity that generated virality around the campaign concept, in particular through the Instagram stories of The Jackal and on the Facebook and Instagram channels of the Wind brand.
 
The video is available on the YouTube channel of Wind Italia.​​​​​


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