​On air the new tv commercial, starring Fabio Rovazzi, dedicated to the new Panda Connected by Wind, result of the partnership between Wind, one of Wind Tre's brands, company led by Jeffrey Hedberg, and the Fiat brand. Fabio Rovazzi, already a testimonial of the Fiat brand for over a year and testimonial of the Wind brand since January 2019, is very satisfied to have lent his face and his creativity for this campaign, but above all to have been the proponent of the bond between these two prestigious brand​s.
The special series, personalized with colors and with a badge that celebrates Fiat's 120 years and features the Wind logo, allows passengers of the new Panda to always be connected at the maximum available transmission speed, thanks to the performance of the Wind Tre's network.
With an original creative format, the communication campaign was preceded by a bi-brand teaser, in which Fabio Rovazzi, testimonial that unites the generations and the two brands, tries to satisfy the demands of both Wind and Fiat. The new spot is currently on TV where Rovazzi, on board his Panda Connected by Wind, stops in an elegant city garden, near a small pond with water lilies and ducks, to admire the sunset with his girlfriend, in apparent solitude. The girl, however, feels observed and, in fact, as soon as Fabio turns off the Wi-Fi router installed on the car, the surrounding environment comes to life: a statue, a fountain, a bush come alive and from above a boy who was hanging from a tree branch comes down. In reality their friends are 'camouflaged', with a device in their hands, committed to "subtracting" the Gigas from the Panda Connected by Wind from which up to 15 devices can be connected simultaneously. In the surprise finale, Rovazzi discovers the little girl Paoletta and her grandmother, protagonists with him, respectively, of the Wind and Fiat commercials, stationed on the rear seats of the Panda, to also hook themselves to the car's Wi-Fi. Claudia Erba, Direttore Brand Communication di Wind Tre, comments: