Wind Tre has won the special CMMC award for the best ‘App & Chatbot Virtual Assistance’. The CMMC Club (Customer Management Multimedia Competence), which every year identifies areas of excellence in customer care, has given Wind Tre the important recognition for its ChatBot integrated within the ‘Area Clienti 3’ app (3 Client Area), which acts as a virtual agent, thanks to the most innovative artificial intelligence technology.

The ‘Area Clienti 3’ self-care application has been speficially recognised for its ability to integrate digital and human language in a synergetic and productive way. The virtual agent, which has been created in partnership with Network Contacts and Piksel, is able to interact with customers through a neutral language, with a high level of precision. Proof of how well received this service is comes from the fact that the ChatBot integrated in the ‘Area Clienti 3’ app is used every month by around 500,000 customers of the “3” brand, who generate a total of around ten million interactions a year.