Milan, May 28, 2024 – Capgemini is supporting Wind Tre, operator that offers connections, energy, and insurance products*, in its transition towards a contextual marketing automation model to cover the group’s different brands, market segments, as well as its entire service portfolio. Capgemini has supported the Italian telecommunications and services company in the design and implementation of a new "one-to-one customer engagement" approach. The new model is driven by real time marketing functionality covering all touchpoints and the integration of a customized set of prerequisite programs based on advanced technological suites.
The new approach enables Wind Tre to transform the customer engagement paradigm across the entire commercial cycle, including sales, marketing, and customer services. Thanks to a better understanding of its customers’ needs, Wind Tre has significantly transformed the operating model of its commercial functions, improving both the relevance of its commercial proposition and customer satisfaction.
