Tre has always distinguished itself for its innovative and pioneering approach which allowed it to reach several records on the market: the launch of the first UMTS service in 2003, the following year, the marketing of the first "all-inclusive" offer on the Italian market.
In 2018 the 3 brand strengthens its position as a leading brand in technological choices and a reference point for the most innovative solutions, thanks to the Unlimited offer, expressed through Threeality, the dimension that characterizes the brand, suspended between present and future, between reality and imagination.